SELECTED WORK
Strategies, campaigns, propositions and transformation programmes I’ve led across customer marketing, commercial growth, partnerships and integrated delivery.
10 case studies · Customer strategy · Commercial growth · Transformation · GTM
Showing 10 of 10 case studies
COMMERCIAL GROWTH
Created and led a national commercial programme designed to rebuild Travel Money performance and frontline engagement following major market disruption.
£55.2m
Incremental Travel Money transaction value
CUSTOMER STRATEGY
Developed a student marketing strategy that moved beyond individual product campaigns and created a more coherent approach across digital, experiential, CRM and data capture.
11,000
Student Hub visits
PARTNERSHIPS & PURPOSE
Led the development of a financial-confidence and employability programme with young people, specialist partners, creators and education organisations.
420
Young people directly impacted in Wave 2
TRANSFORMATION & LEADERSHIP
Led a Salesforce Sales Cloud and Marketing Cloud implementation from business case and investment approval through governance, MVP, implementation, UAT, training and launch.
END-TO-END
Transformation
COMMERCIAL GROWTH
Led and co-developed an SME prospecting strategy that translated commercial ambition into practical tools branches could use to identify, approach and grow local business customers.
1,606
Logged prospecting visits
CUSTOMER STRATEGY
Customer-led marketing for online sellers, connecting audience understanding with integrated campaign delivery.
PRODUCT, PROPOSITION & GTM
Led the marketing strategy behind a new high-street proposition, working across customer thinking, positioning, naming, creative development and local launch planning.
Post Office Plus
Proposition and name developed
PARTNERSHIPS & PURPOSE
A partnership pilot exploring how local businesses could be better supported through practical, accessible marketing and services.
INTEGRATED MARKETING
Brought multiple products, audiences and channels into a single integrated seasonal marketing plan.
PRODUCT, PROPOSITION & GTM
Go-to-market strategy and integrated delivery for a payments portfolio across a large partner network.
LET’S CONNECT
I’m currently exploring senior marketing leadership opportunities where marketing has a meaningful role in shaping customer strategy, commercial growth and the wider business.