PRODUCT, PROPOSITION & GTM
Shaping a New High Street Proposition from Concept to Launch Readiness
Post Office Senior Marketing Manager 2026
Post Office was exploring how larger, high-footfall branches could become more useful multi-service destinations by bringing trusted third-party services into the high street.
Proposition Development · Go-to-Market Strategy · Naming & Positioning · Agency Leadership
- Post Office Plus
- Proposition and name developed
- 8-store
- Pilot blueprint created
- Launch-ready
- Marketing strategy and local activation approach
01The challenge
Where it started.
Make a completely new service model simple, credible and meaningful to customers before any live proof existed.
02What I led
What I led.
Led the marketing strategy and coordinated the proposition, naming and launch-development work with internal stakeholders and agency partners.
From concept to live
The proposition progressed from customer need, positioning and naming into a live public pilot.
- Concept
- Positioning
- Naming
- Pilot
- Live
What happened next
I left Post Office while the proposition was approaching launch, so I do not claim subsequent commercial or customer performance as my result.
Post Office Plus has since launched publicly, initially in Barnsley and Derby, with partners including Utility Warehouse, Octopus Legacy and Good Things Foundation.
The proposition that progressed to market retains the core strategic idea I worked on: using trusted high street Post Office locations to give customers access to face-to-face expert support alongside traditional branch services.
For me, that provides useful external validation that the proposition, positioning and launch work progressed beyond planning into a live customer proposition.
03Impact
What it delivered.
- Post Office Plus
- Proposition and name developed
- 8-store
- Pilot blueprint created
- Launch-ready
- Marketing strategy and local activation approach
See the live proposition
04What I learned
- What worked
- Bringing customer and marketing thinking into the proposition early helped make a complicated partnership model easier to explain.
- What I would repeat
- Treat naming and creative development as part of proposition strategy.
- What it reinforced
- A new proposition needs to answer the customer’s question first: “Why is this useful to me?”
Next relevant work
LET’S CONNECT
Let’s talk about what I could bring to your team.
I’m currently exploring senior marketing leadership opportunities where marketing has a meaningful role in shaping customer strategy, commercial growth and the wider business.